Monday, February 23, 2009

SEO and IA - Evolving Search Engine Marketing

Now this is a nice and simple way to understand the relationship between IA (Information Architecture) and SEO, as well as history of change from both sides of the fence. I found this to be a great portrayal of the search evolution that's taken place over the past 8-10 years and the hard fought understanding of how SEO can be enriched to perform on a client by client basis. Take a gander of the presentation to see what I mean...