SEO and IA - Evolving Search Engine Marketing

Now this is a nice and simple way to understand the relationship between IA (Information Architecture) and SEO, as well as history of change from both sides of the fence. I found this to be a great portrayal of the search evolution that's taken place over the past 8-10 years and the hard fought understanding of how SEO can be enriched to perform on a client by client basis. Take a gander of the presentation to see what I mean...

SEO and IA: The Beginning of a Beautiful Friendship

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Advice on SEO Marketing Consultants and Firms

For the past ten years or so, SEO has been increasing in interest and proportionately in practice. Albeit there are many search engine optimization firms and agencies practicing the marketing art of SEO, many of them don't really understand what to do or how to do it to achieve successful results. Rather, their efforts are derived from picking apart advice and tactics mentioned on a plethora or forums and newsletters. Also, be sure to have a good PPC program running that benefits SEO and vice-versa to gain the most from search engine traffic possible.

Marketing company X may be skilled, but is marketing company Y also technically equipped with software/hardware and expertise to succeed at the highest optimized level? This is a question customers need to ask and figure out, since it is an often overlooked element (perhaps due to one's level of understanding or knowledge in the search marketing space). Either way, my advice about SEO is to realize that its an art concatenated with a science wrapped up in a reverse-engineered riddle, one only the most adept will reap competitive benefits from.