Tuesday, May 23, 2006

Google Travel Inlays : CSI Las Vegas (Can Search Include?)

We've all seen by now the Google Base drop downs on Google's SERP for selections based on recipes, real estate, jobs and car models, but there is a new intregue upon the horizon.

Enter the specific search below for "Monte Carlo Las Vegas", bringing a travel inlay unlike the usual suspects...

In making this observation useful, I also searched based on the pattern for other "known" hotels in Las Vegas, namely "Paris", "Luxor", "Bellagio" and "Venetian". Funny thing is, that while "Paris" and "Luxor" hotels came up in the Las Vegas search, Bellagio and Venetian inlays were non existant - rather they led directly to the standard SERP listing on Google for the official hotel websites.

When I ran a more general search on Google for "Las Vegas", I got what appeared to be a Google Co-Op result - providing a selection of drill-down links to narrow the search down for relevance. I find this encouraging and highly useful for information and research abilities.

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