Wednesday, June 14, 2006

Google Coop 101

I was experimenting with Google Coop and actually learned quite a few useful things regarding the usefulness and utilization of the service. Here are a couple of bits in the way of public knowledge and observation:

1) Google Coop is subscription based - Meaning, only users logged in and subscribed to Google Services will be able to view Coop listings (not coop refinements in the SERP)

2) Google Coop is flexible - The feeds that are provided for searches allow for dynamic rulesetting. For example: If you own a blog at site.com/blog and you offered green, purple, yellow, orange, white and black widgets, a ruleset could be set to include a format like: [Color]+ site widget. These feeds can be "smart" enough to be found, and are easy to implement - such as: "purple site widgets", "blue site widgets" or "green site widgets" (Take a look at the screenshot provided to see what I mean).

3) Google Coop feeds gain more visibility through popularity - Feeds that have high subscriber counts within their industry, gain more visibility through subscriber searches, and also place into the category "authority" sites listings within the Google Coop home website (whether or not someone is subscribed or logged in to Google Services). Much more to be unveiled soon, however this is certainly a great start with regards to service understanding and knowledge for Google Coop.

Do tell if you in fact have findings or your own research to share, this is most useful to anyone dedicated to learning SEO or staying on top of the curve within the industry...

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